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International Journal of Rural Management
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Analysis of an Agricultural Transformation Prototype (ATP) for Raising Rural Area's Superiority in Taiwan

Pei-Chi Chang

Pei-Chi Chang is Postdoctoral Fellow, National Cheng Kung University, Taiwan.

I-Jyh Wen

I-Jyh Wen is Associate Professor, Graduate School of Engineering Science and Technology, National Yunlin University of Science and Technology, Taiwan.

Chi-ming Lai

Chi-ming Lai is Associate Professor, Department of Civil Engineering, National Cheng Kung University, Taiwan. Email: lily.lcm{at}msa.hinet.net (corresponding author)

Under globalized capitalism, prospering industry and commerce and continuously expanding cities, the importance of agriculture has been gradually diminishing with the relatively backward rural development. This has been the common phenomenon all over the world. Therefore, thinking deeply on how to make a modulation on the rural industrial structure and how to start, economically, the re-development of the rural area have globally become the most important issue to maintain the sound rural development.

An ATP, at the Huashan area in mid-Taiwan, was selected as our illustration in this study. First, discussion and analysis on the whole environment of Taiwan's rural area and the ATP were carried out via information collection, case study and Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Strategies toward the local sustainability development were also proposed.

International Journal of Rural Management, Vol. 4, No. 1-2, 103-127 (2008)
DOI: 10.1177/097300520900400206
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