This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Alonso, A. D. Search for Related Content Social Bookmarking                         What's this?

Olive Entrepreneurship in the Southern Hemisphere

The Case of New Zealand

Abel D. Alonso is Lecturer in Hospitality Management, Edith Cowan University, Western Australia. E-mail: a.alonso{at}ecu.edu.au

New Zealand's olive-growing industry has experienced continuous development in recent years; recent reports and success stories not only indicate progress achieved in quantity, but also, and more importantly, in quality. However, to date, research on this industry and particularly from entrepreneurs’ perspective is very limited. For example, little is known about the business goals of olive growers, or challenges they may face while developing their olive groves. The present case study explores these dimensions of olive growing in New Zealand using a quantitative approach.

The findings demonstrate the very developmental stage the olive growers are undergoing, as well as several challenges, including marketing issues, that are limiting the further development of olive growers’ operations. Implications include the need to strengthen marketing efforts of the olive oil product, both at a domestic and at an international level, particularly in view of the potential future increase of olive oil production in New Zealand.

International Journal of Rural Management, Vol. 4, No. 1-2, 67-85 (2008)
DOI: 10.1177/097300520900400204


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?